Tags
Analytics, Banking, Cloud, CMO, Customer Centric, Hadoop, ING, Marketing, SAP HANA, Technology
In the last post we showcased the changing role and importance of the CMO (Chief Marketing Officer). The gaining dominance of IT, and how new trends, namely – Big Data (not discounting Mobile or Social) are impacting business dramatically. While I deliberately didn’t outline the strategy itself, the outcomes the strategy in the areas of Product Analytics , Customer Analytics and Macro Analytics were discussed. Also the market/ecosystem conditions that lead to making the strategy (digitization, device and spatial independence, security and integration) were highlighted.
But how does this fit in with a CMO? How will Customer Centricity be reached?