I’ve been wanting to write something on Social Media since the last couple of weeks, but I couldn’t find a specific, really challenging, ‘that-something’ which made my mind and heart go “Yeah, this is it!” topic to write about. When Nicky de Koning and I met at one of my Yoga & Meditation sessions at TU Delft we spoke about a number of things until she casually mentioned her interest in Social Media. Next thing I know, she’s the founder of Soulymedia, a company that helps with social media marketing. Given our mutual interest in this area, we decided to meet over coffee and talk a little more. After a fantastic discussion at a little cafe in the beautiful city of Delft (despite some incredible changing weather), I thought why not write a little piece on Social Media Strategy.
It’s surprising how many people look at social media as just Facebook or Twitter. I am unaware of a “formal” definition of Social Media. I usually refer to Gartner but this one from Gartner seems fairly lengthy. I do not completely agree to a certain part of it, but that doesn’t really matter does it 😉 I like the definition from Andreas Kaplan and Michael Haenlein. They define social media as a group of Internet-based applications/platforms [that build on the ideological and technological foundations of Web 2.0], which allow the creation and exchange of user-generated content.