Social Media Strategy

Tags

Dashboard, Return on Investment, Social, Social Media, Social Media Strategy, Strategy, Technology

I’ve been wanting to write something on Social Media since the last couple of weeks, but I couldn’t find a specific, really challenging, ‘that-something’ which made my mind and heart go “Yeah, this is it!” topic to write about. When Nicky de Koning and I met at one of my Yoga & Meditation sessions at TU Delft we spoke about a number of things until she casually mentioned her interest in Social Media. Next thing I know, she’s the founder of Soulymedia, a company that helps with social media marketing. Given our mutual interest in this area, we decided to meet over coffee and talk a little more. After a fantastic discussion at a little cafe in the beautiful city of Delft (despite some incredible changing weather), I thought why not write a little piece on Social Media Strategy.

It’s surprising how many people look at social media as just Facebook or Twitter. I am unaware of a “formal” definition of Social Media. I usually refer to Gartner but this one from Gartner seems fairly lengthy. I do not completely agree to a certain part of it, but that doesn’t really matter does it 😉 I like the definition from Andreas Kaplan and Michael Haenlein. They define social media as a group of Internet-based applications/platforms [that build on the ideological and technological foundations of Web 2.0], which allow the creation and exchange of user-generated content.

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Why “In Arsene We Trust”

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Arsenal, Arsenal Football Club, Arsene Wenger, Champions League, Debt, FFP, Gooner, In Arsene We Trust, Piers Morgan, Premier League

The year was 1999. I was at my cousins place and the 12-year-old me didn’t want to sit at home. A cricket-crazy kid, I wanted to play outside. My cousin (he is a year younger to me) said “Let’s play soccer”. I frowned and said “Who plays football? Boring. Let’s play cricket”. “You watch it on TV and play it once, I promise you – you will forget cricket. Football is awesome” he argued. 30 min later we were out playing football. An hour later, exhausted we came back home and he switched on the television. That my friends, was the first time I saw Arsenal Football Club. I vividly remember me telling him “This is so nice to watch. They play amazing”. He went to list the important teams back then (Manchester United, Leeds United, Newcastle United, Liverpool…..) how the league works etc. and ended the sermon by saying “Arsenal is better than Manchester United“. It was matter-of-fact, No questions asked. That’s how it was. (I’m not going to embarrass myself by telling you all I thought there was a relation between the man managing the team and the team name) That day in 1999 – in the beautiful city of Bangalore – a Gooner for Life was slowly being shaped! And when Hansie Cronje was convicted for match-fixing, it sealed my interest with cricket, save, watching Sachin Tendulkar grace the pitch. The moment Sachin was out, off went the TV. If he didn’t play the game, I wouldn’t even know the score. Tennis, F1 and Basketball were the only other distractions apart from Arsenal Football Club!

Unexpected Entertainment

Tags

Emma Mcgann, Fall Into Me, Heavy Metal, Instrumental, Little Sparrows, Movie, Music, Nina Deasley

I had decided not to write any random posts when I started my blog. I told myself to structure my thoughts, think of relevant things to write on, make a positive impact on people and their mind, not populate the internet with my rants or irrelevant stuff about my life etc etc etc. Although this post is somewhat impulsive and not Technology related, I hope you’ll still find yourself entertained with my little ‘unexpected’ entertainment-related post!

The very first thought that’s come to my mind is Movies, so that’s what this post is about (perhaps cause I just finished watching The Diving Bell and the Butterfly). I’m no expert in music or reviewing movies. I listen to almost any type of music (as long as it doesn’t give me a headache or is too loud). I watch movies from different regions/languages (sometimes random/arbid ones) because you might just come across absolutely outstanding cinema. They might not have the usual big star-cast but there are some really talented people in this world – and some of the stories are incredible. I take this as a start for me to write posts on Entertainment (if only sometimes) 🙂 However this time, I’m not going to review a movie or mention any of my favorite movies but instead talk of an experience. Attempt to give a little more visibility and appreciation to some really talented individuals!

Usually when I see something new & different, which is nice / good / interesting I like to appreciate the people who were part of my experience. Right away 4 names pop into my mind so this time I will talk of these 4 people. Emma McGann, Monica Buurmeester, Nina Deasley and Vidyashankar Srinivasan. Perhaps some strange co-incidence they happen to be friends of mine, but I will help/talk of anyone who is part of my experience 🙂