For a very long time I’ve wanted to write a post on a company that never seizes to amaze me (or the world, in fact) – Google. Finally, I took to heed what His Holiness Sri Sri Ravishankar very wisely said – attention to intention for manifestation. This post is about understanding Google. What does it do and how its innovation and strategy are linked. A few months ago when I wrote about Marissa Mayer and her strategy at Yahoo, I was trying to figure the same for Google – and realized just how amazing and complex it was.
What is Google?
Let’s begin understanding first what does this $50Billion company actually do? Is it their mission statement –
“to organize the world’s information and make it universally accessible and useful” –
the reason for their involvement in services, hardware, internet, advertising and more! What started as a search engine and moved into an advertising platform, today, Google is technology software, services and hardware company.