In the last post we showcased the changing role and importance of the CMO (Chief Marketing Officer). The gaining dominance of IT, and how new trends, namely – Big Data (not discounting Mobile or Social) are impacting business dramatically. While I deliberately didn’t outline the strategy itself, the outcomes the strategy in the areas of Product Analytics , Customer Analytics and Macro Analytics were discussed. Also the market/ecosystem conditions that lead to making the strategy (digitization, device and spatial independence, security and integration) were highlighted.
But how does this fit in with a CMO? How will Customer Centricity be reached?